VIDEO GENERATION
HeyGen
Freemium · Last reviewed September 28, 2026
AI avatar videos for marketing, sales outreach, and multilingual dubbing.
HeyGen creates videos with AI avatars that speak a script you provide, and it can dub video into other languages. Teams use it for marketing clips, sales outreach, and training content without filming anything.
The advertised entry price tends to understate real cost, because higher-quality avatar options and longer videos use credits faster than the base tier suggests.
Good for
- Marketing and explainer videos without a camera
- Multilingual versions of the same video
- Personalized sales outreach clips
- Training and internal communication
Watch out for
- Better-looking avatars consume credits much faster
- Cloning a real person's likeness raises consent and disclosure questions
- Avatar videos can feel synthetic to some audiences, so test with your own
The honest take
The advertised entry price undersells real cost. The better-looking avatar models burn through credits far faster than the base tier.
Pricing
Free tier with tight limits, then paid plans with credits and feature tiers. Estimate your real monthly usage before committing.
Alternatives to consider
- Synthesia — Turning a script into a training or onboarding video with an AI presenter, no camera needed.
- Descript — Editing podcasts and video by editing a text transcript, no timeline scrubbing.
- Higgsfield — Fast, controllable short-form and product video with camera presets.
No sponsored placement and no affiliate links on this page. Details change fast, so confirm current features and pricing on the official site.